First, Ehud Barak, Number One Son of the Israeli Labour party, posts these confusing ads all over the country to convince us voters that he deserves to be our next Prime Minister. The ads have a solemn expressioned Barak (mole and all) with the catch-phrase: "Not Nice. A Leader."
Let us not forget that the last time Ehud Barak was PM, he was willing to give in to 98% of Yassir Arafat's demands, and only Arafat's stupidity saved us from that colossal mistake.
This week Barak appeared as himself on the top-rated satire show Eretz Nehederet (It's a Wonderful Country), based upon the modern political stylings of the Americans who judged their Presidential candidates not on their qualifications, but on their entertainment value as a guest on Letterman. All this while neglecting his duties to the Israeli civilians being bombed daily by Hamas.
Seems to me that Barak is running for a spot on Saturday Night Live, rather than the chief office of a country that badly needs positive leadership.