When disciplining children, the key is CONSISTENCY. When you say a child will receive a certain punishment if they misbehave, that consequence must appear every time there is an infraction, until they learn to associate the action with the result.
Once upon a time there was an Operation, Cast Lead, a very belated response to eight years of bombing of Israeli citizens by Hamas terrorists. Then, so that President Barack Hussein Obama's Inauguration would be headline free, Israel agreed to a ridiculous unilateral cease fire. The day Israel had cleared out from most of Azza, the bombings continued, and yet we ignored it, to keep the Americans happy.
The bombing has resumed once again, another soldier has been killed, so far in spits and spats; but as many of the Israeli leadership - across the political spectrum - have pointed out, little attacks become larger attacks, and before long we will again have to engage in a full-scale operation. The time to show our resolve is here and now, as the attacks are Hamas' way of testing us and seeing how much we will let them get away with.
Like manipulative children who need a firm hand of guidance, we must respond immediately, missile for missle, until they learn that we will no longer roll over and play dead.
Even President Shimon Peres, a man with whom I never thought I would agree on anything, said at Davos, "What other country would sit back while ten missiles [if not more] attacked its citizens on a daily basis?" Did the Turkish representative walk out because his brain kicked in and went into overload, when he realized that even Israel has a right to defend itself?